Video.
Well Played.

We make video businesses better. Easier. And more profitable. With strategy and execution,
#videoiscake.

We are a full-service video agency and production studio.

From product to partners, development to distribution, plus monetization and metrics…

… our action-oriented, cross-functional expertise defines CakeWorks, a boutique video agency that has launched and accelerated dozens of sustainable digital businesses across media power hitters.

We (also) produce videos. Program content. And grow audiences.

CakeWorks Studios specializes in original, short-form monetizable video uniquely created and optimized for social platforms and channels, and long-form video designed for broad-spectrum OTT experiences.

By The Numbers

Execution without strategy is expensive. Our proven methodology focuses on video operations, products, programming, platforms, audiences – and dollars. We not only make recommendations, we implement, execute and accelerate revenue.

Billion New Monetizable Video Views

Fortune 1000 Media Companies

Incremental Value Created

Sales Executives Trained

Syndication & Distribution Deals Implemented

Tech Platforms Tested, Integrated & Optimized

Select Clients

We have been challenged and inspired by dozens of amazing clients. #gratitude
Are you ready to build a video channel, or need to know where to start? Are you debating short-form vs. long-form, or wondering what the right CPM is for pre-roll? Does OTT – or Snapchat – have you perplexed? Do you need help attracting bigger audiences and more views? Is your content awesome, but your revenue not so much? Let’s chat, we’d love to help!

Testimonials

"It’s easy to say, “We have a video initiative!” What’s hard is figuring out the most efficient path from to concept to launch to sustained business. The CakeWorks team has consistently provided our LightWorkers division with practical, strategically sound guidance and insight, plus day-to-day support when we’ve needed it. Not to mention that Becca, Cara and their colleagues are just plain fun to work with. We’re not yet at the end of our road, but I’m glad we’re travelling it with CakeWorks."
Brian Edwards, EVP Television OperationsMGM
"CakeWorks has been absolutely crucial to the success of our video initiative. They have been involved in everything from the initial strategy to product development, creative production and partnership management. As we all know, you can't plan for unforeseen issues and "bumps in the road," but CakeWorks' amazing diversity, depth and flexibility have been absolutely essential in overcoming those challenges. They have not only been the consummate partners, they’ve become integral members of our team and are widely recognized as strategic video experts, who will do anything and everything to make projects successful."
Rich Antoniello, CEOComplex Media
"I've worked with CakeWorks twice: at Yahoo where they mapped a comprehensive business, operational and technical strategy and at New Form, where we used CakeWorks as a key strategic consultant during our early days. CakeWorks is extremely knowledgeable about the online video space; their contacts, knowledge base and experience in the video ecosystem are unparalleled. They've added to our business, provided expertise and analysis and are a trusted partner in making business-critical decisions.

Put simply: they know everybody and have done most everything. I'd highly recommend CakeWorks for projects large and small. And I look forward to partnering with CakeWorks well into the future."
J.C. Cangilla, COO and Co-FounderNew Form
"Whether you’re seeking the latest on video market trends and deep insights, strategic planning or video programming creation and distribution, CakeWorks is a market leader. The seasoned CakeWorks team understands and helps builds businesses that are leading edge as well as market responsive, while being capital efficient and revenue producing. Understanding the video business today, and where it is headed tomorrow, is critical in today’s ever changing media climate. CakeWorks delivers!"
J.R. McCabe, Chief Digital OfficerPoker Central | PokerGO | ESP Gaming
"The industry would call CakeWorks a boutique video strategy firm. I've known the co-founders, Rebecca (CEO) and Cara (COO), for almost a decade now and would say that they're the industry's best kept secret on video monetization. They work with amazing brands designing highly strategic, transformational solutions and are extremely well connected. It’s well past time for you to be introduced to them."
Lee Chen, Head of Strategic PartnershipsFastly
“To be the best you want to work with the best, and no one knows the digital video world better than Becca and Cara and their CakeWorks team. Thoughtful, responsive, smart, connected and fun---what more can you ask from a consulting partner?"
Phil Alvidrez, Executive In Charge Of ProductionRightThisMinute
"CakeWorks has been an amazing partner, helping Accuen create and drive a very successful strategy, as well as coordinating multiple stakeholders and cross-functional teams. We would welcome the opportunity to work with them again."
Josh Jacobs, former CEOAccuen Media, An OmnicomMediaGroup Company

What We Do

We will build, create and make you money. Period.

We don’t throw PowerPoint over the wall, and we don’t “worry about revenue later.” From thorny product issues to content models and monetization thru competitive market launches, we make video businesses work.

Build

We are your partner in the technology weeds. From UX/UI sketches and product requirements, through beta testing and launch, we leverage decades of product expertise to make your video experiences work better. Our always on-time, on-budget mandates bring sanity to our clients.

Be Seen

Potential viewers are everywhere. From Snapchat to Twitter, Instagram to OTT, we assess clients’ marketing activity and target amplification partners across the social sphere. We create social content, run paid campaigns – and deliver engagement. We love Likes and are obsessed with Followers.

Look Good

Great content wins – if it’s seen. We drive discoverability within video players, and via cross-platform syndication. Our deep platform and publisher relationships let us draft actionable programming (and monetization) models for the right content mix for the right audience to optimize views.

Make Money

Via advertising, subscription, pay-per-view and/or commerce, video dollars matter. We’ve developed countless pricing models; sourced and integrated myriad ad network and 3rd-party sales channels; plus trafficked, tagged and reported – to ensure our clients accelerate revenue and grow profitability.

Make Friends

We strive to grow and give back to the video ecosystem every day. Thanks to decades in the video trenches, we can negotiate better terms on behalf of our clients; onboard partners faster; create M&A pipelines and frameworks; and deliver executive relationships and operational expertise to our clients.

Press Play

Outsource your production needs to us. Live streaming? VOD? Drones? No problem. From 30-second social videos, to original content for Facebook Watch, to premium long-form series for OTT platforms – our passionate creative team has fun, wins awards and delivers against client and advertisers goals.

Sell More (eat cake)

Often the fastest driver to video revenue is empowering your own Sales team. We create sales collateral, upgrade video pricing plans, and have a proven track record with training curriculum. You too can make millions of incremental video dollars. Video moves fast. Learn with us.

#numbers- matter

We work with global CEOs and CFOs, acquisition teams and start-ups, to develop and run innovative and comprehensive models that take a video business’ true temperature. From revenue to staffing to platform costs and P&Ls, we not only model, we always measure twice.

Get Sh*t Done

Execution. On time, on budget, across teams, vendors, platforms and personalities. We will get you launched. We create KPIs and milestones; develop and integrate dashboards; teach video data analysis; and design effective and actionable strategies for pain-free launches and sustainable growth.

Our Superstars

It takes a village – of hidden talents and super human powers. Our team of rock stars includes cross-functional video experts with decades of revenue-driving and real-world video experience. We also love to clown around.

Bethany Hillman
Ad Platforms & Operations

Paul DesOrmeaux

Program Manager

Shenelle Wallace

Executive Coordinator

Greg Oxenberg

Program Manager

Jiva Smith

VP, Client Services

CakeWorks' Mantras

How we work, why we’re obsessed with video… our mantras for success:

Count, double-count. Know where the goal posts are. Set benchmarks. Shout them out to the team. Any of our projects, from a multi-app OTT launch to a Vitamin-D sunshine-infused walk around the block, begins with setting, tracking (and training teams) on time, metrics, meters and dollars (spent and earned).

Cross the finish line. Even if you’re crawling, even if you’re dead last, just get it done. Execution without strategy is expensive; strategy without execution is demoralizing. The last step is as important as the first. Fear of failure costs businesses millions; distraction from the end point, even more. You miss 100% of the shots you do not take. Just do it.

Watch, listen, share. People, this is video. Your desert island movies, your binge-watching TV episodes, your viral comedic clips, your Snapchat, Instagram and YouTube obsessions. Be transparent. Enjoy, appreciate, applaud, have fun.

Celebrate. Work hard, play hard. We honor time off, and accommodate our clients’ vacations. We pop bubbly – and eat cake – when new products launch, and love nothing more than cheering on our partners, from near and far.

Say thank you. Grandmothers know best. We are grateful for the projects, people, ideas and innovation that surround us every day, and start and end each day with #gratitude.

Be smart, do good, play well, eat cake.

Good Cakes

We believe in kindness – and one way that we support the communities where we live and do our work is by giving back. It has been a part of our DNA since we founded CakeWorks.

Our contributions, leadership and efforts help create stronger, healthier places for our partners and associates to work and live. We are grateful for the ability to share our profits with people we admire: everyday heroes with vision and creativity who are doing their best to effect change and to help others. CakeWorks is committed to organizations and people who are making the world better – from the tiniest bit to mountain-moving, and we are honored and humbled to support a variety of causes, including:

Please visit them and learn more. And contact us if you have a GoodCakes cause you would like to suggest: info@cake-works.com