Publishers Are Making Hollywood Moves
Read moreWelcome back and happy National Cheese Day (a favorite holiday in the CakeWorks’ office). It looks like we weren’t the only ones anxiously watching the Cavs vs. Warriors the past few days; NBA finals’ viewership numbers continued to climb from…
What Everyone Talked About at the Upfronts This Year
Read moreLaurel or Yanny? The debate that split the internet (and our office) spread like wildfire within 24 hours. We’re having major flashbacks to the age-old black and blue or gold and white dress debacle. While we’re still trying to figure…
Favorite Content Creators
Read moreWe’ve all heard it before: content is king. But with a plethora of content across a variety of platforms, can ALL content truly be crowned king (or queen)? As the ongoing battle for audience engagement on digital platforms carries on,…
Snapchat Cuts Offs Discover Deals for Publishers
Read moreNow that we’re fully debriefed (and decompressed) from last week’s NewFronts events in NYC—let’s talk about what’s next! NewFronts West is confirmed and will be taking place in Hollywood, CA on October 9 & 10. While the location leads us…
Implementing Video Into Your Twitter Feed
Read moreTwitter has made a strong comeback thanks to a perfect storm of increased revenue, video consumption and user engagement. Head of Content Partnerships, Kay Madati, hailed Twitter for offering “the distinct ability to tie video conversation to the biggest live moments and…
Video at SXSW 2018
Read moreVideo has long been a major part of SXSW, but this year, the messaging behind video has changed. The goal for video creation has shifted away from selling a consumer on a product, television show, or movie, and moved towards…
