Who We Are.
CakeWorks Studios is digital-first production company, a team of seasoned video experts who love making great content that people watch. Every day, we produce original, authentic short-form and episodic content for publishers, social platforms and brands.
What We Do.
From 30-second Instagram videos, to original content for Facebook Watch, to premium series created for OTT streaming – we make content at the right price points and right formats, all optimized for trending social and digital platforms.
How We Do It.
With our network of executive relationships across all major platforms and decades of hands-on implementations, we design and implement intelligent distribution plans bolstered by effective social marketing tactics to grow and exceed views and revenue goals.
Original Video Production
End-to-end production and social content support, including:
- Short-form episodic original video
- Long-form entertainment, lifestyle and docu-series programming
- Marketing materials, sizzle reels and social promos
- Customized social asset library
Branded Content Development
Dedicated to ensuring that #videoiscake for publishers, marketers, agencies and brands:
- Branded video production, optimized for distribution channels
- Built-in distribution and social programming plans
- Pre-launch KPIs and benchmark development
- On-site brainstorming and best practices presentations
Social Channel Management
Active and strategic social programming to drive views and engagement, build new social audiences and deliver ROI:
- Development of robust programming calendar
- Knowledge and enablement of industry’s latest formats, algorithms and best practices
- Uploading, tagging, and creative asset and metadata optimization
- Paid marketing, strategic “boosting” and other growth tactics
Creative Pitches & Packaging
Creative ideation, development of original slate concepts and brand integration opportunities, including:
- Production, distribution and marketing budgets, prices and packages
- Comprehensive go-to-market sales collateral and media plans
- Paid social marketing campaign strategy and execution
- Active partner for client pitches
Our clients range from large media and entertainment properties to new OTT platforms to traditional Hollywood studios, and we pride ourselves in building premium and thoughtful content that meets and fits with our clients’ voice and purpose. Most importantly, we care about making content that people want to watch.