Twitter has made a strong comeback thanks to a perfect storm of increased revenue, video consumption and user engagement. Head of Content Partnerships, Kay Madati, hailed Twitter for offering “the distinct ability to tie video conversation to the biggest live moments and live content.” at the NYC #NewFronts. Video now accounts for more than half of Twitter’s ad revenue, becoming its fastest-growing ad format this quarter. So how do you implement video into your Twitter feed?
Live streams: With 30+ new partnerships, live streaming on the platform continues to not only increase, but also demonstrate monetary gain through a variety of ad formats and integrated content opportunity.
Native Videos: Post videos! Twitter automatically plays video content, so all your followers have to do is stop scrolling.
Go Live: If you’re not ready to lock down a live streaming partnership just yet, fear not. Thanks to a partnership with Periscope, Twitter enables all users to go live straight from their profiles. Click to compose a new tweet and tap the live video icon to get started.
Once you figure out how to incorporate video content into your Twitter feed, the next step is creating a successful video strategy. We can help. Email us at info@cake-works.com to start planning your video strategy.
